AppRiver, the leading provider of cloud-based cybersecurity and productivity services, today announced Cleve Bellar as Chief Marketing Officer. Bellar brings more than 20 years of transformative marketing success and leadership experience, with a proven track record of driving compelling digital brand experiences and disrupting industries for next-gen growth. In this newly created role, Bellar will lead AppRiver’s next chapter of channel-first, innovation-driven market growth. 

Bellar most recently served as CMO of ValueInsured, a change leader in the highly competitive, trillion-dollar housing FinTech space. Bellar played a pivotal role in growing its national partner network and securing the company’s late-stage funding by propelling the growth company to a top-of-mind, frequently-cited industry thought-leader within two years. Prior to ValueInsured, Bellar held vice-president and senior marketing leadership roles at Sage Software, LexisNexis and CA.

“Cleve brings to us a rare combination of robust global-brand strategic chops, and nimble creative intuition you can’t teach,” said Michael Murdoch, chief executive officer and president of AppRiver. “We conducted an exhaustive nationwide search for the best talent to help us elevate AppRiver as a next-gen cybersecurity leader for channel partners serving SMBs. In Cleve, we found an impressive new voice who gets who we are, and how much more we will be.”

About AppRiverAppRiver is a channel-first provider of cloud-based cybersecurity and productivity services, with a 4,500-strong reseller community that serves 60,000 companies worldwide. Launched in 2002, with spam and virus filtering as its flagship service, AppRiver has since added web protection, email encryption, secure archiving, and email continuity solutions to its suite of cloud-based security services. The company has also established itself among the world’s top providers of Office 365 and Secure Hosted Exchange solutions. All services are offered on a pay-as-you-go basis and backed by award-winning 24/7 white-glove Phenomenal Care® customer service. AppRiver is headquartered in Gulf Breeze, Florida and maintains offices in Georgia, Texas, Canada, Switzerland and Spain. For more information, please visit www.appriver.com.